Successful gift-giving plan
If you’re going to spend time and resources on a gifting plan, these five actions may help get your more customers than you need. Components of a gift-giving plan: the customer, the gift, a card, wrapping materials, shipping/mailing and on-time delivery. Get these variables in gear and you’ll be set for a fantastic gifting program!
Brand your gifts
Help your customers see who you really are, show your colors, characteristics you want them to know about you or your company. Add your logo or business name to your gift. It’s a gentle reminder of where the gift came from, and best of all, it’s free marketing.
Personalized your gifts: customized whenever you can, however personalizing is so important, include a personal note with each gift.Write a Note
- Write a quick note to say you wish them a happy holiday season, and add in a personal sentence or two. This can take a time, however, personalized notes go a long way and their absence is noticeable when a gift is accompanied by a generic card.
- Time it Right: Receiving a gift after the fact defeats any good intention you had. If the majority of your clients go away over the holidays, send your gifts on the earlier side.
Tried-and-true corporate gift ideas:
- Personalized Gift baskets
- Branded good quality pens
- Personalized gifts or stationery
- Branded, personalized business card cases
- Tickets to an upcoming event
- Universal device chargers
- Customized/personalized products – mugs
- Locally made products
The great thing about gift-giving is that you can do it any time of year – don’t limit yourself to the holiday season. You want your gifts to be memorable and you want to stand out from the crowd. The crowd sends gifts on holidays. You don’t want to be typical; do what makes the most sense and your small business will thrive – be authentic, be of service, be helpful and be thoughtful.
The lack of client gift-giving plan may be the one fundamental flaw in marketing your business, especially small businesses. A small investment nay potentially and exponentially outweigh the initial investment. Take for example a small gift that is given to a potential client that could result in thousands of dollars in income. This is the art of appreciation and go a long way in building relationships and customer loyalty.
This is not generally used only during the holiday season but giving gifts can benefit your business throughout the year. Let’s explore the gift-giving principle.
Why give gifts?
Duh, everyone loves to receive gifts. Gifting branded token items to your potential customers, new clients, vendors and not forgetting your present customers is a great way to highlight your business’s identity and values, to stay in front of your customers. Remember, they do not get up every morning thinking about you.
What does a gift do?
It’s meant to reflect your brand, your company values, personality and shows a level of generosity and implies that you care about individual relationships. Your customers and vendors will recognize the significance of these factors in creating long-standing relationships with a business. This art of appreciation and small act of kindness has major ramifications on your brand perception, the likelihood of these customers returning, repeat business and they’ll tell it to everyone, resulting in increased referrals.
This is not just a nice to do, it also helps you with cold calling, gives you a reason to reach out to your customer base without asking anything. It is an easy way to reconnect with people who you haven’t been in regular contact and does not come across as a sales pitch.
Typically, the gift can be less than $5 each. You can write off the expense and it can help create goodwill with your customers without having to develop an expensive marketing plan.
The Huge Difference Between Marketing and Branding
Branding helps clarify what you are (or aren’t). Marketing, on the other hand, will help your potential customers find your product.
Clarifying your brand helps display your attributes, personality, values
Branding should be one of the foundations of any marketing effort. Branding is not selling, but inviting your customers to use your services because they believe in your company, you or your product. You can communicate this through how you present yourself or your company – are you sloppy or polished, do you want to look like a villa or a townhome, do you want to be the grape or the wine? It’s what sticks in your customer’s mind when they associated you with your product or service. For example, people may not remember their gift, but they will remember how it made them feel.
Social Media and Branding
The use of social media branding is like leading your Customers into first becoming Members of Your Club and they gradually start to know, like and trust you. The then become your Followers. Branding makes loyal customers. They then become great referrers who publicly furthers your cause, spreading your good news to those who need your service. Keeping in front of your customers with branding helpers to consistently contact others who have shown their affinity for you and eventually show a spontaneous or natural liking to your products.
Branding is essentially an expression of who you are, the truth or value of your company, product, or service. It requires valuable, helpful content that is constantly being refreshed – new information, trends on the latest products and services, constant engagement, starting conversations.
The Bottom Line
To build your brand you must get to know your customers, constantly produce fresh and valuable content, and target your audience accordingly.
Did you need a reminder that Sunday May 13th is Mother’s Day? You still have time to thank her for caring for you.
Reed B Markham clearly understands the role of a mother when he said that thoughtful mothers recognize that the joy of raising children comes in the daily journey, not in reaching a specific destination. Mothers are great for helping their young children activate their curiosity and is a child’s first creative teacher and give birth to a child’s dreams and are really the dream makers. He believed that every successful child is the product of an enthusiastic mother. Great mothers live lives of quiet optimism and hope. They recognize the unique talents each of their children possesses and provide opportunities for their children to enhance their unique talents and share them with the world. A mother who knows makes sure their children are learning in a supportive rather than threatening environment. He also said that a nurturing mother can get us to accomplish great achievement from a supportive environment.
We are all a result of every experience and at this point, we choose to be the person we are and determine whether we like the person in the mirror looking back at us. Our experiences and who we are is a product of good (and sometimes not so much) nurturing mothers.
Gift Basket Business Trends
Market Analysis Summary
The gift basket industry has a few distinct segments including all-occasion gifts and baskets for individuals and customized gifts for businesses, generally known as corporate gifts. Both are typically for different reasons.
Individuals typically buy the baskets when they need reach out to family and friends. Most of these sales occur during holidays or are sympathy gifts.
Corporations on the other hand, create marketing plans which may include gifts such as baskets as presents as well related to the holidays to keep in front of their customers but use them for marketing & sales to targeted customers.
There are many different “gift basket” or gourmet baskets, with a custom options at reasonable prices which may be more cost effective and leave lasting impressions.
These groups can be divided into:
Individuals- The individuals are people who are looking to give a friend, relative, colleague, etc., a gift basket as a gesture. Fairly straightforward.
Corporate – The corporate gifting service is typically utilized for token of appreciation, special event, a thank you for a customer including banks, health care, real estate, apartments, concierge at hotels, used at special events/promotions, corporate headquarters, vacation resorts members, insurance companies and auto dealerships. There are numerous industries and customer reach options.
Some companies use small “pop-by” gifts which can make marketing a whole lot more fun.