Gift Basket Business Trends
Market Analysis Summary
The gift basket industry has a few distinct segments including all-occasion gifts and baskets for individuals and customized gifts for businesses, generally known as corporate gifts. Both are typically for different reasons.
Individuals typically buy the baskets when they need reach out to family and friends. Most of these sales occur during holidays or are sympathy gifts.
Corporations on the other hand, create marketing plans which may include gifts such as baskets as presents as well related to the holidays to keep in front of their customers but use them for marketing & sales to targeted customers.
There are many different “gift basket” or gourmet baskets, with a custom options at reasonable prices which may be more cost effective and leave lasting impressions.
These groups can be divided into:
Individuals- The individuals are people who are looking to give a friend, relative, colleague, etc., a gift basket as a gesture. Fairly straightforward.
Corporate – The corporate gifting service is typically utilized for token of appreciation, special event, a thank you for a customer including banks, health care, real estate, apartments, concierge at hotels, used at special events/promotions, corporate headquarters, vacation resorts members, insurance companies and auto dealerships. There are numerous industries and customer reach options.
Some companies use small “pop-by” gifts which can make marketing a whole lot more fun.